SOONJA is a science-driven premium skincare brand.

We develop innovative formulas powered by PAW+ (Plasma-Activated Water) in place of conventional purified water, designed to support effective, balanced skin care. With a clean formulation philosophy, we minimize unnecessary additives and focus on proven, skin-beneficial functions—delivering skincare that feels refined, safe, and thoughtfully made.

Every SOONJA product is carefully developed to respect the skin’s natural balance while supporting long-term skin comfort, resilience, and healthy-looking radiance.

PAW+ (Plasma-Activated Water)

SOONJA products are formulated with PAW+ (Plasma-Activated Water) in place of conventional purified water.
PAW+ is water activated through a plasma process and is listed as “Water” under INCI standards.

During the activation process, reactive oxygen and nitrogen species (RONS) may be generated, helping support a balanced, skin-soothing environment and maintain overall skin comfort—especially for sensitive or stressed skin.

Our Philosophy

Purity
We believe in clean, skin-respecting formulations. Each ingredient is selected with care for safety, performance, and skin compatibility.

Science
Our formulas are built on advanced skin science, combining PAW+ with clinically studied ingredients to support efficacy and skin absorption.

Deep Skin Radiance
Rather than temporary glow, SOONJA focuses on supporting the skin’s natural clarity, balance, and radiance—helping skin appear healthy and refined over time.

At SOONJA, we believe true beauty begins beneath the surface. Through science-driven innovation and mindful formulation, we help skin maintain its most balanced, radiant state.